Content creation is one of the top struggles I hear when speaking with business owners. & Yet, it is the basis of a social media strategy. Without content, it’s impossible to advertise your products/services.
In other words, if you’re not creating content for your business, you’re falling behind.
In this article I’m going to cover what exactly is content creation, how to start it, & how to save time creating it.
WHAT IS CONTENT CREATION
Content creation is the process of creating content for an online platform. This can look like website content, social media content, blog posts, email content, video content & more! For marketers and brands, content creation is an important way to build and maintain relationships with potential customers.
This content will focus on appealing to the needs of your buyer persona & creating visual content around them.
Content equals business growth. So, here are 5 content types to consider:
- Content Offers
Check out one of my favorite blogs from HubSpot that goes super in-depth on these content types.
HOW TO START CONTENT CREATION
The number one piece of advice I can give to you is to create content that will resonate with your audience.
If your content doesn’t directly speak to them, you won’t be able to convert them.
So how do you find what type of content will resonate with your audience? Market research!
Research similar businesses in your industry & see what their audience is saying. What questions are they asking? What are common pain points?
Once you have mastered who you’re creating content for & what their problems are, you create content that solves their problems or share how your product/service can help with their problem.
Content creation should always follow a social media strategy that is attached to your business goals.
Canva is an amazing content creation tool if you’re just getting started.
ALWAYS make sure your content stays consistent with your branding because that is what will separate you from your competition. Create your own style & have fun with it!
Your first piece of content will not be perfect, your first post won’t be perfect, your first time doing anything will not be perfect, but the point is to show up & add value. Build relationships on these social platforms & create long-term success.
HOW TO SAVE TIME WITH CONTENT CREATION
If you’re not strategic or systemized with your content creation, you’ll be stuck in a loop of feeling like you’re constantly creating content every day. This will cause burn out, loss of creativity, & watered-down content. Especially if you already feel like you’re being pulled in every different direction as it is.
With so much competition, it’s CRUCIAL to have content that’s “scroll-stopping”. If you were scrolling on social media, what would make you stop scrolling to read?
The number one way to save time while creating content is to batch create.
Content batching simply means coming up with and creating all your graphics and social media captions at once. Feel free to take time off whenever you need to because you always have content ready to go. This means you have more free time to focus your energy in other areas of your business.
Or treat yourself to a night filled with self-care. You deserve it.
Of course, you will get to a point where you no longer have time to create content at all or simply want to invest in professional content creation, but this helps save MAJOR time when you’re just getting started.
Alternatively, if you’re at the spot where you’re ready to invest in better content or simply don’t have any time, book a free call to & have a team of experts dedicated to your social media account.
So very vaguely, this is my current workflow for content creation:
- Organize my post ideas & content types
- Write out captions/copy for each piece of content
- Create long form content ( blogs, YouTube videos, podcasts, etc.)
- Create short form content (social media posts, stories, YouTube shorts, emails, etc.)
- Schedule out all content
Obviously, there’s a lot more that goes into the back end such as market research, hashtag research, mapping out customer journeys, search engine optimization, & more.
Some creators will batch weekly & others like to batch monthly – it’s your preference on how much you batch at a time.
When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
So, if you’re still unsure how to create content, it’s crucial to your business growth that you learn how or hire somebody to create it for you.