In this article I am going to cover the top 5 benefits of social media marketing.
Social media marketing requires both strategy & creativity. While this may seem overwhelming, I cannot stress enough the importance of this marketing effort. So important that over 92% of marketers use social media as part of their marketing efforts.
Even better, it’s benefits extend further than just sales.
However, nearly 40% of small businesses don’t use social media. If this is you, keep reading.
TOP 5 BENEFITS OF SOCIAL MEDIA MARKETING
- Build more brand awareness
- Drive more website traffic
- Grow a loyal community of repeat buyers
- Promote your products/services
- Understand your target audience to better service them
1. BUILD MORE BRAND AWARENESS
One of the most important benefits of social media marketing: getting more eyes on your biz.
Gaining brand awareness & brand recognition should always be a top priority to business owners. Often, I hear business owners say their main marketing goal is to generate new leads. But how can someone buy from you if they don’t know you? Therefore, it’s important to constantly work on increasing your brand awareness.
One of the huge benefits of social media marketing over traditional media is that it can get your brand in front of people much more quickly and easily.
The use of social media to build brand awareness allows brands to create and nurture personal connections with a particular audience. This marketing tool allows you to reach millions of users in real time & at a low cost.
2. DRIVE MORE WEBSITE TRAFFIC
Social media marketing can assist in driving traffic to your website. This can be done through placing a link in your profile & using CTAs (Calls To Action) to guide your user to follow through with a certain action. Having a clear goal as to why you’re using social media in your business will help your marketing agency create a social media strategy to help you achieve that goal.
3 Tips To Drive More Website Traffic From Social Media
- Make CTAs (calls to action) simple & noticeable
- Include website links in bio
- Create social media strategy around goal of driving traffic
There are so many amazing benefits of social media marketing but driving website traffic is incredibly valuable.
3. GROW A LOYAL COMMUNITY OF REPEAT BUYERS
Community building is arguably one of the best ways to grow a memorable brand presence on social media. Without it, your followers feel neglected and are less likely to stick around.
66% of branded communities say community has had an impact on customer retention. This is done so by building trust with your audience.
Marketing is a completely different world today than it was 10 years ago. Cookie-cutter sales ads do not drive conversions anymore. Why do you think influencer marketing is growing so rapidly? Users don’t want to feel sold to anymore. You must sell in such a way that it doesn’t feel like selling.
Not to mention, your customer acquisition is much lower to sell again than to acquire a new lead.
3 content types to post to grow a loyal community
- Your story
- Behind the Scenes of your business
- What you do outside of your business
Incorporate some more personal content in your strategy & you’ll see a huge difference in customer retention.
4. PROMOTE YOUR PRODUCTS/SERVICES
What every business owner wants to hear. Sales. One of my favorite benefits of social media marketing is the ability to promote what you offer. Although social media is a long game, it’s worth it.
Share how your products/services can HELP your audience rather than pushing salesy ads in their face. If you can learn how your audience converts, you will have a very successful social media account.
5. UNDERSTAND YOUR TARGET AUDIENCE TO BETTER SERVE THEM
If you want to increase ROI & increase sales, understanding your target audience is one of the most important things. A great benefit of social media marketing is being able to understand your target audience in-depth to better your services/products.
The secret to long-term success is the ability to pivot when needed.
A great example of this is Instagram. Instagram is constantly running tests & surveys to better understand their audience’s needs. The platform is completely different than what it was 10 years ago. & all they did was listen to what the users wanted & pivoted when needed.
If you’ve been thinking about how investing in marketing, book a free call to speak with a professional & learn how social media can upgrade your current marketing. Invest in organic marketing if you want long term success.
Check out this awesome infographic from WordStream that highlights some benefits of social media marketing.