Grow your business online through digital marketing.
The focus of any business is to get as many clients & customers in through the door as possible. In 2022 if you’re a business owner, you need to be doing something to make you standout. Digital marketing gives you the creativity and reach to make an impact on your audience. We have officially entered the digital era in 2020.
So what IS digital marketing? How MUCH does it cost? How does it WORK?
Owning a business can be a confusing roller coaster all in itself, now add on HOW to get clients? I understand the headache.
Big or small, online marketing is the best investment you can give to your business. The digital world is growing rapidly, I mean we can run full businesses remotely now. Crazy, right?! Every business has an audience, & reaching those customers has never been easier!
From SEO, content marketing & social media marketing to paid ads, social media ads & email marketing, you can create a custom marketing plan unique to your business!
An example I always like to point out is that of traditional vs digital marketing.
If you pay for a billboard on the side of 95 and 100 people pass your billboard, only 2 of those might be qualified prospects. If you run a google ads campaign & get specific with which audience you’re trying to reach, 80 of those 100 people could be qualified & converted to clients.
Cost Of Digital Marketing In 2022 & How Does It Work?
The cost of digital marketing for every business will vary. This depends on all sorts of factors: your marketing budget, targets, how many channels you would like to use.
To small business owners the cost of marketing can seem like you’re throwing dollars out the window, but think of it like an investment. What you put in, you get right back plus more!
A general rule of thumb is to dedicate 7-10% of revenue to marketing.
If you brought in $500,000, for example, your budget would be anywhere from $35,000 to $50,000.
There are ways to grow organically & through paid ads.
Growing you business organically is a time investment – building strong SEO will never happen overnight. However, growing organically usually means lower cost.
Every business – big or small – needs to be working on their SEO. This can be in forms of your website, blogs, content marketing, social media, WOM, etc. Growing organically takes time but it sets a strong foundation for your digital presence.
Paid ads speed up the process & gets eyes on your business & your content faster.
Keep in mind – you need to be optimizing both. If you’re running paid ads & a potential client clicks on your ads & is brought to a platform with no optimized content, most of the time they will go somewhere else.
I always tell my clients to have a good mix between organic & paid traffic.
The balance between the both is the secret sauce!
Search Engine Optimization (SEO)
SEO is one of the more cost effective methods of digital marketing. This sets your foundation of gaining visibility online.
SEO is made up of multiple elements & build authority in your business. Keywords, content, off-page SEO, local SEO, & great user experience all come together to form a great SEO strategy. Content marketing is amazing way to help rank your site higher in a search engine.
One of the main things to stay on top of is your website – making sure to continuously optimize your keywords & alt texts.
Having a website for your business is crucial in 2022 – it adds authority & looks professional.
Social Media Advertising
Campaigns with social media marketing involve more than just posting pictures and knowing which hashtags to use. There is a lot of time, creativity, strategy, & planning that go into social campaigns.
SMM can scale your business tremendously if done properly. You need well-optimized content & a budget to push that content. People discover, learn, & buy from brands on the internet every single day.
However, it’s not just about creating a business account & posting whenever you feel like it. Social media marketing requires an evolving strategy with measurable goals & includes:
- Maintaining & optimizing your profile
- Posting optimized content that represents your brand & the audience you want to attract
- Engaging & creating a relationship with your audience
- Building a loyal community relevant to your business goals
SMM also can include paid ads throughout the social channels, where you can pay to promote your content & drive more highly targeted traffic to your page.
Through widespread usage & versatility – a few benefits of social media marketing:
- Humanize your business
- Drive traffic
- Generate leads & customers
- Increase brand awareness
- Build relationships
- Spread valuable information
PPC Advertising
PPC or pay-per-click is a form of advertising that allows you to pay to drive traffic to your website using specific keywords or phrases. The search engine will display the ads you create to direct visitors to your website – you pay for each click on your ad.
Unlike social media taking place on people’s timeline, PPC takes place on the SERPS (Search Engine Results Pages). & if done right, can gain you highly qualified prospects.
A huge benefit to running a google ads campaign is that you can get very specific with who you want to target.
If you’re running PPC ads, your ad will pop up in the first couple spots of google depending what keywords are typed in to the search engine.
This can get costly if you don’t know what you’re doing so i highly recommend to hire someone who’s experienced to manage your campaign for you.
Find more info on PPC marketing at https://blog.hubspot.com/marketing/ppc.
Email Marketing
A huge portion of business owners, think email marketing is dead. This is far from the truth!
Emails are personal, memorable & targeted – a way for your business to stand out & show it’s brand values.
Email marketing remains one of most effective forms of marketing, with an ROI of $44 per $1 spent.
3 reasons you should be using emails in your marketing strategy:
- Drive more clicks to your landing page with clear & focused call to action.
- Links straight to your social media pages.
- A/B testing.
So what is your business worth to you? What are you willing to put in to get the best results?
A new digital marketing campaign could be just what you need to gain new customers, become more visible online, beat your competitors, & convert viewers into customers.
Are you ready to start your digital marketing revolution?
Click here to have a team of experts do it for you.
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